Illustration: Magnus Lunde Engen.

In the continuous work that was done to build Aker Brygge into a sought after shopping destination during Christmas. The concept “Aker Brygge tar stria ut av jula” was created. Outdoor cinema, Christmas tree delivery and free parking were some of the measures that were initiated during the campaign period. To promote the efforts, a series of short animations were created and published / sponsored on social media. The campaign was well received and Aker Brygge is now one of the preferred shopping destinations during the holiday.