‘Nyt Norge’ is the official label for Norwegian made food and drinks.
The label is similar to ‘Fairtrade’ and ‘Rainforest Alliance’ in that the brand guarantees certain things about the food, production and packaging.
The problem with ‘Nyt Norge’ is that very few people know the details behind the label. The task was to showcase the process behind the brand and what’s guaranteed when food is labeled with it. We produced 4 animations, one 30s main film, and three separate 15s films.
Illustration: Per Øyvind Weum
Animation: Per Øyvind Weum
Script: Mads Bergstrøm and Joachim Husby